RAMON RICKER

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Being a Successful Entrepreneur

Being a Successful Entrepreneur

Don’t Make Money the Number One Objective—Learn To Wait

Presumably you’ve chosen music because you love it and can’t imagine yourself doing anything else. But, on the off chance that you are in music for the money, you’ve chosen the wrong profession. Sure, there are certain celebrity artists who make big, big money, but there is no doubt that Read more

By Ramon Ricker, 7 yearsDecember 17, 2018 ago
Being a Successful Entrepreneur

Being a Successful Entrepreneur— Envision the Future

When I was a doctoral student, I was in a class that had an assignment that asked us to think into the future twenty years and forecast what the music profession would look like.  I wish I still had that paper.  It would be fun to see how far off Read more

By Ramon Ricker, 8 yearsFebruary 16, 2018 ago
Being a Successful Entrepreneur

Being a Successful Entrepreneur— Don’t Dilute Your Product in Order To Make Money

Some musicians feel that they must dumb-down their music in order to be “successful.” I once had a conversation with Maria Schneider in which she made an interesting observation: many musicians who are focused solely on making money underestimate their audiences.  She commented that some musicians seem to think that Read more

By Ramon Ricker, 9 yearsDecember 16, 2016 ago
Being a Successful Entrepreneur

Being a Successful Entrepreneur— Don’t Be Embarrassed about Making Money

A couple of years ago in talking with Maria Schneider, a Grammy winning composer, I discovered that she had an interesting take on the stereotypical starving artist.  She theorizes that part of the reason record companies are able to make huge profits while the artists often make so little is Read more

By Ramon Ricker, 13 yearsDecember 19, 2012 ago
Being a Successful Entrepreneur

Being a Successful Entrepreneur— Think Big—or Go Home

When I was younger I’m sure I didn’t think “Big Picture” as much as I do now, but today with countless projects under my belt, I’m always thinking big.  I suppose it was also a function of my job at the Eastman School.  As a senior administrator and Director of Read more

By Ramon Ricker, 14 yearsMarch 1, 2012 ago
Being a Professional

Being a Successful Entrepreneur— There Is No One Model for Entrepreneurs—Gain Experience First

If you have read my book, Lessons From a Street-Wise Professor, think back to Chapter 10: “Six Non-Linear Career Journeys.”  These are stories of very successful entrepreneurial musicians.  I chose to include them because they represent five different areas of the music business, but I had a secondary reason as Read more

By Ramon Ricker, 14 yearsFebruary 2, 2012 ago
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